Travel product management

Developing great products

The product management department within a travel organization is responsible for the quality and quantity of the product offering. The product should match the customer’s requirements against the right price and quality at the right time. Furthermore product development and innovation must be assured to sustain future revenue growth. The product management activities should be closely aligned with the business strategy and it is imperative that the product management department is closely linked to sales and marketing to obtain the desired customer requirements.

What do we do

Evolve can help you to build a strong product management department or we can streamline existing departments by optimizing processes and procedures.

Our hands-on experience and extensive knowledge of the travel industry enable us to grasp the challenges without loosing valuable time in comprehending the dynamic tourism industry.

  • Market analysis
  • Destination marketing funds acquirement
  • Contracting of airlines, hotel accommodation and leisure activities
  • Destination business plan development
  • Innovation master classes
  • Product revenue management
  • Destination marketing
  • Create loyalty programs

Travel marketing and sales

Long-term customer relations through marketing

Travel marketing and sales are generally focused on commercial activities, including sales, branding, pricing, marketing and customer resource management. Where the marketing efforts are focused on the long-term customer relationship, the sales activities attempt to meet customer demand and are driven by human interaction.

What do we do

We can work with your company to create and implement marketing and sales strategies. Our consultants have worked in various marketing and sales positions and bring experience and vision to a company. We work directly with the company marketers to help identify relevant market segments, explore ways to market those segments, and help implement the marketing and sales strategies.

  • Travel marketing and sales strategy development
  • Customer relationship management
  • Loyalty management
  • Sales training
  • Customer surveying
  • Customer journey management
  • Marketing intelligence

Tourism destination management

Big business in Tourism

Tourism is nowadays recognized as one of the largest industries in the world. For many countries it is one of the most significant sources of employment and gross domestic product (GDP). Especially the economies of developing countries benefit from tourism development since it creates new businesses and jobs. When the tourism development is done sustainably it can be a catalyst for stimulating economic growth, conserving biodiversity, preserving culture & traditions and the creation of employment.

What do we do

Evolve can act as an advisory-consultant or implementation-consultant for tourism destinations. We specialize in developing strategic plans to introduce or re-introduce a particular destination through various development, communications and promotional programs and activities. Our destination tourism programs include destination branding, tourism indicators and accounting, community-based tourism and sustainable development for tourism.

  • Tourism assessment and strategic planning
  • Visitor experience development
  • Destination marketing
  • Tourism and environment
  • Tour operator consultancy
  • Feasibility studies
  • E-tourism development

Organizational (re)design


Organizational (re)design is a step-by-step methodology which identifies dysfunctional aspects of work flow, procedures, structures and systems, realigns them to fit current business realities/goals and then develops plans to implement the new changes. The process focuses on improving both the technical and people side of the business.

We have comprehensive knowledge of, and hands-on experience in assisting starting and existing companies in (re)designing their organization. We have a holistic approach considering the needs of shareholders, customers and employees.

What do we do

We are able to support in areas such as:

  • Finding leakage
  • Business performance improvement
  • Strategic business planning
  • Developing management processes and systems to complete the management (PDCA) cycle
  • Program management and more

Loyalty programs


The world is changing daily and successful firms recognize that they have to adapt to this change. In the tourism and aviation industry the invention of the “Internet”, the introduction of low cost business models, and the renewed customer focus have dramatically altered the way of doing business. Evolve recognized these changes and developed a strategy to prepare your company for the future. There is a renewed interest in customer loyalty and the question often raised is if a customer loyalty program would create value. Nowadays a loyalty program is mainly employed as a (marketing) tool to create and enhance customer loyalty. The full benefits of true customer loyalty can be unlocked by adopting a loyalty-based approach throughout the entire firm.

The findings of a study conducted by Evolve in 2014 confirm that a loyalty program has a positive effect on customer value variables like social media referral behaviour, share of wallet and retention. Depending on the cost of operating a customer loyalty program there is value creating potential.

What do we do

Evolve can help companies to unlock the true potential and value of customer loyalty in such a way that this loyalty is sustainable. We will start by drafting a loyalty management strategy where we place the creation of a consistent superior customer experience at the centre of the business strategy. By encouraging repeat purchasing among loyal, profitable customers the company can initiate numerous economic advantages. If these benefits are subsequently invested in the loyalty-based system the future customer value can be enhanced.

We can assist companies in the shift from a transaction-orientated approach to a relationship-orientated approach. The strategic focus will be on the customer and not on products and the marketing efforts will concentrate on customers and not only on product lines.

Different customers have different needs and may require a different approach. Furthermore research has shown that different groups of customers are susceptible to different kinds of loyalty initiatives. The Net Promoter Score (NPS) system is a very useful and widely used metric to indicate loyalty. Evolve will take the next step by segmenting your customer beyond the NPS levels of promoter, passive and detractor. Your company will be able to focus their loyalty initiatives on those customers that create the biggest future value.
By determining the customer engagement value (CEV) we can measure the value effects of loyalty and subsequently integrate loyalty management in the business strategy, we help you to determine how much a customer is financially “worth”.

Loyalty cannot be bought but should be deserved by investing in a long-term company-employee-customer relationship.

  • Respect is Earned
  • Honesty is appreciated
  • Thrust is gained
  • Loyalty is returned

ISO certification consultancy

Cost savings through standardization

ISO certified means that a company has proven that it follows the standards developed by the International Organization of Standardization. An ISO certified company is one that complies with a variety of international standards such as quality, environmental, safety, reliability, and economical. It sends a clear message to consumers and other companies that the product or service being sold is worth buying.

We at Evolve have hands-on experience in developing management systems for a variety of companies. We understand the standards of the ISO organization, but never lose sight of the specific individual character of the company we support.

What do we do

We can support your company with your desire to gain a certain ISO certificate. We aid in the development of a program that designs, implements and maintains a roadmap to the ISO standard. Elements of an ISO certification can be but are not limited to:

  • Reviewing the company’s goals
  • Analyzing its impacts and legal requirements
  • Setting objectives and targets to reduce impacts and comply with legal requirements
  • Establishing programs to meet these objectives and targets
  • Monitoring and measuring progress in achieving the objectives
  • Ensuring employees’ awareness and competence
  • Reviewing progress of the Management System and making improvements

Innovation and concept development

Constant movement

The aviation industry is known for its rapidly changing environment. New technology, changing legislation and the continuing globalization of aviation makes it challenging for new and existing companies to keep up. The innovation process should involve employees in all layers of the company and management must deploy all the creative capabilities of the workforce for the continuous development of the firm.

What do we do

We are experts in designing and implementing innovation methods and projects. Our consultants can facilitate collaborative processes that enable your employees to solve complex business challenges and develop breakthrough solutions. Evolve has devoted a substantial amount of it’s resources to the development of new aviation related concepts. Some examples of successful new concepts have been developed in the fields of loyalty management, fuel management and airport handling. We are always planning for the future while optimizing the present.

  • Product life cycle management
  • Innovation auditing
  • Alignment of business and new strategies
  • Idea generation, capture and management
  • Business model innovation
  • Organizational alignment and design

Cost project management


We assist clients in obtaining actionable insights into costs and profitability, in order to drive business performance by discovering the drivers of cost and profitability and by empowering client teams to improve resource alignment.

Today, capital projects are increasing in size and scope, and are under far more scrutiny. Improved planning, budgeting, earned value management, cost control and performance measurements are imperative to reduce project risk and secure on time, within budget delivery. Our experienced teams are skilled in standardizing processes.

What do we do
  • Budgeting
  • Progress and performance measurement
  • Change management
  • Funds allocation
  • Cost forecasting and reporting

Business Performance Improvement

Improving the business

Business Performance Improvement is a systematic approach to help an organization to optimize its processes to increase efficiency. It attempts to reduce inefficiency or waste in processes, so that the desired outcome can be achieved with better utilization of resources. An organization’s strategic objectives should provide the main direction for a Business Process Improvement process. Key questions to be asked by an organization are:

  • Who are we, what do we do, and why do we do it? This can define the organization’s strategic objectives.
  • Who do we serve? This can determine the organization’s stakeholders and customers.
  • How can we do it better? This can drive the alignment of business processes to realize the organization’s objectives.
What do we do

We have comprehensive knowledge of, and hands-on experience in assisting starting and existing companies in Business Performance Improvement Management. We have a holistic approach considering the needs of shareholders, customers and employees. We are able to support in areas such as:

  • Finding leakage
  • Organizational (re)design
  • Strategic business planning
  • Developing management processes and systems to complete the management system (PDCA) cycle
  • Programme management and more

Our many years of combined experience in civil and military businesses, in operational, commercial and legal management positions is one of our strong points. Because of this we are able help you make major organizational decision and develop and/ or implement a broad range of improvements to increase the efficiency of your company.

Business consulting


We provide knowledge and skills to help other organizations build better companies. As a client service firm, this is the single most powerful thing we can do.

We serve clients at every level of their organization, in whatever capacity we can be most useful, whether as a trusted advisor to top management or as a hands-on coach for front line employees. For every engagement, we assemble a team with the most appropriate experience and expertise.

No matter the challenge, we focus on delivering practical and enduring results, and equipping our clients to grow and lead. We partner with clients to put recommendations into practice. Our implementation specialists work directly with clients over long periods to help develop workforce skills, drive operational improvement, and apply new working methods.

We continually seek new and better ways to serve our clients, and aim to anticipate their future needs. We encourage our people to create and pilot new capabilities and tools.

What do we do
  • Research: identify the most successful interventions for major problems.
  • Develop: set up systems to help you maximize efficiency and operational excellence